Have you ever wondered how certain people on Instagram become successful? They have the followers, they get the engagement on their post, and they seem to be selling out on their products or services all of the time.
You’re looking at their page and thinking, what is the secret? How can I get what they have? How can I get the engagement? How are they getting the sales?
The answer is simple, but not as simple as you may think. I’ll give it to you in four words. CONSISTENCY and HARD WORK
I know, I know; you most likely hear and see these words all the time. People post about it; be consistent this, be consistent that. And you may be thinking to yourself, I am consistent! You’re not telling me anything new, next article please.
Trust me! I understand. I was the same way. I posted every day, a couple times a day on my Instagram and Facebook, and I updated my blog. I mean I was consistent, but the followers and engagement were minimum.
Do you know how disappointing it is to create the ‘perfect’ caption for each social media post to only get a few likes? Do you know how much time that takes? You start to get discouraged and wonder if it’s even worth it. Your motivation starts to decrease and your consistency starts to disappear.
(shrugs) Maybe that was just me.
In the process, however, I’ve learned that you can’t solely be consistent with just your social media accounts. You have to be consistent with EVERY aspect of your business. From your blog posts, your engagements, your email lists, to your sales funnel, and your marketing strategy, you want to be active and visibly consistent.
There are plenty of apps like Planoly and Hootesuite that you can utilize to help with organization and time management as you can schedule your posts ahead of time. But overall consistency is key to true business success because every aspect of your business is connected.
Do you remember when we were children and we were learning how to spell and write words for the first time? Our teachers and parents made us write the word over and over and over and over and over again until we got it right. Or if you played any sport or organized activity. They made you practice the same activity repetitively so that it would become second nature. That’s what consistency is. When you’re consistent in your business, everything will become second nature.
Now, I’m not saying consistency is easy. I want to say it’s one of the hardest things I have to do as a business owner, plus it’s time consuming and the research behind it…omgeeee!!! I mean, you have to make sure the things you are consistently producing are relevant to your audience or you’re just being consistent with no return on investment. Now that’s a whole other topic we would have to discuss at a later time.
On the road to getting organized and creating consistency, answering some of these questions may help you identify what areas you may want to focus in on first.
- Does your audience know your posting schedule?
- Are you posting at the same times every day?
- How often are you updating your blog?
- How often are you promoting it?
- Does your email list know when they should expect and email from you?
- Are you staying relevant on your stories?
- How often are you coming up with new products and services?
- How often do you promote those products and services?
- How often do you engage with your current audience under your post?
- How often do you engage on other’s posts?
- Do you engage with the audience under their post as well?
- Are your posts relatable?
- Do you constantly check your insights to see what kind of post your audience like?
- Do you know who your audience is?
I’m sure you can tell by now that consistency and hard work are not all rainbows and unicorns, but the benefits are that it builds TRUST and LOYALTY with your audience, helps you to become DISCIPLINED to your goals, INCREASES YOUR FOLLOWERS and CREATES the ENGAGEMENT that you desire. If your audience trusts you, then they will have no problem spending their hard-earned money on what you are selling to them.
One thing I believe in is that people make time for the things that they want and excuses for everything else.
So, I guess the question is, are you ready to be consistent and do the work for your business or be consistent and do the work for someone else’s?