Align Magazine got the chance to sit down with one of Atlanta’s up and coming Millennial creatives to discuss his clothing line and plans for the future. Here is what he had to say…..
Tell us about yourself? My name is Lee Chery and I was born in Brooklyn, New York. at just 18 months me and my mother moved to the city of Miami, where we lived for 14 years. In the summer of 2006 I moved to McDonough, GA a town located about 35 minutes south of Atlanta, there I went to Ola High School where I experienced a culture shock. Growing up with mainly hispanics and blacks, it was hard to adjust to this new environment. I graduated in 2010 and decided to move back to my hometown where I first attended a 2 year college. I received my Associates degree in arts and transferred to a 4-year private university called Nova Southeastern University. Unfortunately due to harsh circumstances I was going through, I had to drop out and decided it was time for me to move to Atlanta and get my life in order and live my purpose. In 2015 I enrolled at Georgia University where I went on and completed my bachelors degree in biological sciences in the fall of 2017.
Tell us about your organization or creative pursuits and what got you started? DISQUIZE is a clothing company I decided to launch during my final year in college. Growing up I was infatuated with Hip Hop music and fashion. I always admired the way P-Diddy incorporated his style with the music by making it a lifestyle. When I was in middle school I always tried my best to keep up with the latest fashion trends but due to my mothers low income at that time my mother was not able to afford the clothes that I yearned for.
I also named my brand a luxury brand because of my lack of not being able to afford one when I was younger and finally deciding to create my own brand that in my eyes I see as Luxury with a Hip Hop feel. Our main colors are gold, black, maroon and navy. The gold that I incorporate signifies the prestigious dominant aspect of my brand. Studying fashion and analyzing how people perceive themselves based on what they wear, I always felt that people are just in disguise- meaning anyone that dresses up in there favorite outfit is just disguising themselves to look either prestigious, hip, rebellious, sophisticated or e.t.c. This is where the name DISQUIZE comes from.
Has your journey been an easy one so far? If not, what are some challenges you’ve had to overcome? I believe everyone’s journey has there own unique obstacles, but everyone faces challenges. Some of my biggest challenges has been trying to find individuals who are on the same frequency of motivation as I am when trying to build a team for my brand. Although I have a few people that helped me with my company, my biggest challenge is maintaining all aspects of my brand by myself whether its setting up photoshoots for models, hiring the right photographer, running campaigns, organizing my online store, running a blog site and even creative directing my own photoshoots.
What’s one thing we should know about you or your business/art? The main aspect/thing I want everyone to know about my clothing company is we love to inspire Hip-Hop artists as well as other creatives in the community. We sponsor and support artist through our company.
“One piece of advice I want to tell an upcoming creative is too understand that it is totally fine to make mistakes, this is where you will become better because with each experience is a new opportunity to grow.”Lee Chery
What sets you apart from competition (if there is any)? What truly sets me apart from all other clothing brands are the opportunities we provide for musicians by promoting their music and providing artist free clothing as a gift from the company. as previously stated we sponsor artists and attend any event that they are invited too. What also sets me apart from other clothing brands is our creative approach on how we do our photoshoots we are known to take some of the best photos.
What has been your fondest moment in your career thus far? One of the best moments so far in my entrepreneurial career was when rap artist Blaze Armon wore the DISQUIZE sweater on stage during a performance at the popular A3C music festival showcase. I almost cried when he shouted me out, that is a day I will never forget. Thank you Blaze my brother.
What do you like to do in your free time? In my free time I enjoy reading books that help with self-growth and biographies. The latest book I read was a book my one of my favorite Hip-Hop artists Rick Ross. He wrote a book called “Hurricanes”. One of my favorite books of all time is “Think and Grow Rich” by Napeleon Hill, “Conversations with God” by Neal Donald Walsch, “Last hours of ancient sunlight” by Thomm Hartmann, and “Letters to a younger brother” by Hill Harper.
Where do you see yourself in 5-10 years from now? In the next 5-10 years I definitely have visions of owning my own store. I also want to have a grntleman’s club program for inner city children where they can play sports and learn the fundamentals of being professional when trying to achieve a dream in the real world.
Who has been the most influential person in your life? I feel like a lot of people will look at family member as an influence in there lives, but as for me , some of my biggest influences are P-Diddy, Rick Ross and Young jeezy due to there passion for the hustle and grind of being an entrepreneur.
How were you as a child? As a child I was really shy. I grew up with a lot of principles which I credit my love of my life my grandmother who taught me a lot of life lessons. I was also very creative, art class was my favorite class and writing. I can remember back in fourth grade when my teacher had an activity where we had to make up rhymes in a poem and I was one of the best in my class.
Is your city a good place for what you’re doing? Moving to metro Atlanta at 14 , I instantly fell in love with the music scene. It was here where I realized having a clothing line while catering to the Hip-Hop audience is a huge Win-Win situation for me when Atlanta is a top Candidate for breaking some of the hottest music artist in the music business right now. Not only does the music scene helps my brand but also the numerous amounts of networking events that dominated the city such as the Align Magazine community.
What would you like people to remember about you when you’re gone? What I want people to remember when I am no longer on this earth is to know how big my heart is and how passionate I am about creating opportunities for other people under me. I want to be known for my philanthropy.
What is one piece of advice, helpful tip, or lesson learned from your experiences thus far that you can you give to a budding millennial entrepreneur, creative, or influencer to help them along their journey? One piece of advice I want to tell an upcoming creative is too understand that it is totally fine to make mistakes, this is where you will become better because with each experience is a new opportunity to grow. Another advice I want to give to the youth is professionalism and the art of being prepared. When you appear to be professional and prepared people will respect you in a manner that will increase your self-value, this will open doors to higher levels that you never thought existed!
Facebook: Lee Chery